SASIPEN PONGSOMBOON
CPA License Holder | FA License Holder | CFA Level III Candidate
"We don't just audit numbers - We decode the strategic signals behind them."
Sasipen is the visionary founder and chief executive officer of So Far So Good Audit and Advisory, a firm built on the belief that audit is not just about compliance but a powerful strategic lens. With a rare combination of deep technical expertise and business acumen, she redefines what auditing means in the modern era through her signature approach: Audit-as-a-Strategy.
With over a decade of hands-on experience spanning accounting, finance, and investment, Sasipen has worked with leading global firms such as PwC Thailand, KPMG Thailand, and Hatton Equity Partners, giving her a holistic view of both local and cross-border business operations.
Her core expertise includes:
- Mergers & Acquisitions (M&A)
- Business Valuation
- Financial, Tax, and Strategic Due Diligence
- External Audit with a Boardroom Perspective
By bridging the gap between audit, insight, and execution, Sasipen equips CEOs, CFOs, and boards with data-backed clarity turning financials into foresight, and risks into opportunities.
AUDIT INTELLIGENCE
Transforming financial audits into strategic insight.
STRATEGY
LAB
From verified numbers to actionable business insights
C-SUITE
Academy
Where accounting and finance meets leadership.
AUDIT INTELLIGENCE
Audit Intelligence goes beyond traditional compliance. We deliver independent, high-standard financial audits while decoding strategic signals hidden in your financials. By integrating our deep technical expertise with a strategic mindset, our audit reports provide not only assurance, but also clarity for decision-makers.
CPA-led statutory audits
Red flags & financial health indicators
Tailored executive briefings (no advisory, insight-only)
Designed for boards, shareholders, and strategic planning
STRATEGY
LAB
Strategy Lab translates your audited financial data into powerful, decision-ready insights. We turn numbers into narratives through dashboards, financial storytelling, and executive-level reporting all strictly based on data thats been independently verified
Post-audit strategic signal extraction
Power BI dashboards & data visualization
Strategic Appendix for board reporting
Risk trends, margin analysis, and operational red flag
C-SUITE ACADEMY
Designed for CFOs, founders, and business leaders, C-SUITE Academy bridges the gap between accounting and strategy. Through masterclasses, tools, and diagnostic workshops, we empower leaders to interpret financial statements like strategists without ever crossing advisory boundaries.
Workshops for non-financial executives & CFOs
Financial insight interpretation tools
CFO readiness & strategic finance training
Use-cases powered by real (anonymized) audit data
FROM STATUTORY AUDIT TO STRATEGIC FORESIGHTS
Client: Local Construction Material Wholesaler & Retailer in Thailand
Industry: Construction
Annual Revenue: THB 1,000 million
Engagement: Statutory Audit (Executive Clarity Package)
Background
The client is a long-standing, family-owned construction material distributor with both retail storefronts and credit-based wholesale operations across three provinces in Thailand. Though profitable and growing, the business engaged SFSG for a statutory audit to fulfill bank loan requirements and ensure transparency for family shareholders.
Instead of a routine audit, we applied the SFSG Framework Scan, Filter, Signal, Gauge to extract business insights embedded within audited financial statements, without compromising our independence as CPAs.
Our Process: SFSG Framework in Action
SCAN
During audit testing, we scanned sales and receivables trends over three fiscal years. While total revenue had grown steadily at ~9% CAGR, trade receivables had surged by 30% in the most recent year.
FILTER
We segmented the receivables by customer group and geography. It became clear that most overdue debts (>90 days) came from a cluster of small-to-mid-sized contractors operating in a single high-growth district many of whom had been granted extended credit terms without formal approval.
SIGNAL
This trend revealed a strategic risk: excessive credit exposure in one area, concentrated in a customer group vulnerable to project delays and cash flow gaps. The company's margin gains from higher sales were being quietly eroded by liquidity drag and financing costs.
GAUGE
We presented this trend visually in a Strategic Risk Snapshot attached to the executive summary of our audit report. We flagged the concentration risk as High, based on customer aging, volume, and absence of credit control. No recommendations were made only clear, verified insights for the board to consider.
"I've seen audit reports every year but this was the first time it gave me a new way of thinking about risk in our sales."
- Founder & Managing Director -
Outcome
Within 30 days of receiving the report:
- The owner established a credit review committee with external advisor input.
- Retail operations implemented POS flags for repeat credit-risk customers.
- The company adjusted its credit insurance policy to cover high-exposure zones.
Why this case matters
- This is Audit-as-a-Strategy in its purest form:
Insight, not advice
- Clarity, not complexity
- And strategic value, all within the boundary of auditor independence
FREQUENTLY ASKED QUESTIONS
What is Audit-as-a-Strategy?
Audit-as-a-Strategy is our unique approach to financial auditing. We go beyond compliance by identifying strategic signals hidden in your audited financial statements without providing advice or violating professional independence.
How is your audit service different from traditional audit firms?
In addition to a fully compliant statutory audit, we deliver executive-friendly insights such as trend visualizations, risk snapshots, and strategic financial dashboards designed to help business leaders make better decisions.
Can you provide advisory or help restructure our financials?
No. As an independent audit firm, we do not provide advisory, accounting, or tax structuring services. However, we offer post-audit insights and C-suite training that help your team interpret audited results more strategically.
Is your firm approved by the SEC for IPO audits?
We are not currently registered as an SEC-accredited audit firm. However, our IPO Readiness Intelligence service helps companies prepare internally for listing by identifying financial gaps and enhancing executive readiness.
Do you use separate teams for audit and insight services?
Yes. We strictly separate the audit team (CPA-led) from the Strategy Lab team, which handles visualization and dashboard work after the audit is completed ensuring full independence and compliance with IESBA standards.
Who are your services designed for?
Our services are tailored for:
Business owners seeking clarity beyond compliance
CFOs and finance teams aiming to align numbers with strategy
Boards and audit committees requiring high-level reporting
Companies preparing for growth, fundraising, or IPO
Can we customize the service package?
Yes. While our packages are pre-structured, we offer optional modules such as multi-entity dashboards, segment performance deep dives, and board training all aligned with ethical standards
Will you attend board meetings or present to shareholders?
Yes if invited. We can present our Strategic Snapshot and Dashboard findings to your management or board, strictly in an informational format without offering advice.
Are your reports acceptable for banks, investors, or regulators?
Our audit reports follow TFRS or TFRS for NPAEs and are signed by licensed CPAs. Strategic dashboards and visuals are for internal use, helping you tell your business story more clearly to external stakeholders.
How much do your services cost?
Our pricing starts from THB 1.0 million per engagement and varies based on package level, business complexity, and reporting needs.
MakeWebEasy